About us

Z Agency

– is a department of Timur Bekmambetov studio «Bazelevs»,

which works with the top YouTube stars and digital celebrities.

Our aim is to produce high quality advertising projects in the blogosphere.

Exclusive. We always work together!

Sasha Spilberg

Sasha Spilberg

27/11/1997

sashaspilberg@zagency.ru

Vlogger, singer, songwriter, producer, TV host, model, journalist.

Sasha Spilberg

Sasha Spilberg

Sasha Spilberg – is one of the distinguished and popular digital stars in Russia. She worked on dozens of advertising and charity projects with major Russian and international organizations.

YouTube Career:

Sasha posted her first video on YouTube in November 2012. Soon after she became the first teenage girl who went from one thousand to two million YouTube subscribers and the first Russian girl under the age of 18 who earned the Gold Play Button. Today she is the most viewed internet personality for the Russian speaking fanbase. She is a lifestyle blogger who covers various topics and has a wide and active audience. Her fans even call themselves ‘the Spilbergs’. Sasha films and edits all her videos by herself. She set the editing standards that other Youtubers are trying to follow. All of her videos are posted on a tight deadline — every Friday after 5 PM Moscow time.

Instagram Career:

Sasha Spilber’s Instagram profile is one the most active among the Russian speaking accounts. She has always held a position in top 10 Russian Instagram Bloggers. Her profile has been verified in January 2016 – the first among equal Russian Instagram bloggers. In spite of her account being hacked and all her pictures deleted, Sasha’s Instagram popularity has only increased. She thoroughly prepares each photo before posting it on Instagram and employs a less-is-more theory.

VKontakte Career:

Sasha became the first person under 18 to gain one million subscribers in the most popular Russian social network VKontakte. She is the sixth most popular account on VKontakte.

Spotlight:

Sasha has been featured in the ‘Sobaka.ru’, ‘OOPS’, ‘Yes’ and other print and electronic magazines. She appeared on the cover of ‘ElleGirl’ magazine in November 2015. Sasha frequently takes part in popular Russian TV shows: Let Them Talk, Comedy Club and other social events held in Moscow. In May 2015 she was presenting an award at Ru.TV Music Award. Sasha was the headliner of a popular blogging festival VIDEOFAN in November 2015. In 2016 she had a leading role in Timur Bekmambetov’s movie «Hack the Bloggers» and took part in popular New Year’s comedy «Yolki 5».

Music Career:

Sasha Spilberg is a singer-songwriter who composes songs in both English and Russian languages. She started performing at the age of 14 and has already given more than 30 concerts in different parts of the country. She composed a song for movie Dragon by producer Timur Bekmambetov. In winter 2016 her song «Your Shadow» was broadcasted on Russian Radio Station.

Julia Pushman

Julia Pushman

28/12/1997

pusshman@zagency.ru

Vlogger.

Julia Pushman

Julia Pushman

Julia Pushman (real surname Gogitidze) – is a famous Russian vlogger. She has one and a half million subscribers. Julia worked with many premium brands, commercials, and took part in various TV shows.

YouTube Career:

Julia’s YouTube career started spontaneously by posting videos of her jaunts with friends. However she quite quickly became popular on YouTube and after a few months gained a following in excess of 50 thousand. Today her channel is viewed around 500 thousand times a day and gains 1500 new subscribers daily. It consists of her life stories, vlogs, journeys and culinary achievements. She frequently collaborates with her best friend another popular Youtuber Karina Kasparyants.

Instagram Career:

Besides filming, Julia is keen on photography and edits all pictures herself. She is in the top 10 most active Instagram bloggers in Russia and has almost two million followers.

VKontakte Career:

Julia is in the top 20 Most Popular Bloggers on the Russian social network VKontakte. She created a community for the beginner bloggers where she gives them an opportunity to showcase their videos.

Spotlight:

In 2016 Julia took part in a popular New Year’s comedy «Yolki 5» by Timur Bekmambetov and in a movie «Hack the Bloggers».

Karina Kasparyants

Karina Kasparyants

08/09/1996

karinakasparyants@zagency.ru

Vlogger.

YouTube Career:

First gained fame after featuring as a guest in her best friends’ vlogs – Julia Pushman. She then started posting her own YouTube channel posting lifestyle, travel and celebrity videos.

Instagram Career:

Karina has a very active account on Instagram and is in the top 20 most popular Instagram Bloggers in Russia.

VKontakte Career:

Karina Kasparyants is in the top 150 most followed people on the Russian social network VKontakte.

Spotlight:

In 2016 Karina took part in a popular New Year’s comedy «Yolki 5» by Timur Bekmambetov and in a movie «Hack the Bloggers».

Elena Sheidlina

Elena Sheidlina

30/06/1994

sheidlina@zagency.ru

Instagirl, vlogger, photographer, model and artist.

Elena Sheidlina

Elena Sheidlina

Elena Sheidlina – is the best-known instagirl, artist, photographer and model in Russia and in the world who accentuates arty photography ideas in the advertising field. She works with many big clothing brands while her photos appear in famous international magazines.

YouTube Career:

Lena became a role model for many teenage girls, whilst her name is associated with the new generation clothing. She started to post videos on YouTube about her looks and clothes to help fans find their personal style. Her channel grows rapidly and has already gained almost a million subscribers.

Instagram Career:

She is the 8th most followed person on the Russian Instagram and is in the top 150 of the world’s best Instagram bloggers. Thanks to her model-looks, vivid imagination and ability to project an image and transform it beyond recognition, Lena’s Instagram account has accrued almost 2 million followers from all over the world, including American musician and producer Skrillex, popular model Allison Harvard, Will Smith’s daughter (Willow Smith) and many others.

VKontakte Career:

Lena is in the top 200 Most Famous people on Vkontakte.

Spotlight:

At the age of 13 Lena became interested in fashion, created looks and took part in photo shoots. She now works with many Russian and international clothing brands. Her looks are copied by thousands of teens while her pictures could be found all over the internet and in popular international magazines. In 2016 Lena starred in a popular New Year’s comedy «Yolki 5» by Timur Bekmambetov.

Alina Solopova

Alina Solopova

19/08/1998

solopova18@zagency.ru

Vlogger, model.

Alina Solopova

Alina Solopova

Originally from Ukraine, Alina Solopova is a model and one of the top YouTube personalities in Life+Style. She has more than half a million subscribers on her channel. As a model she worked with many international modeling and advertising agencies.

YouTube Career:

Alina started uploading videos to YouTube at school and has quickly grown into an up-and-coming vlogger with more than 500K subscribers. In spite of being a professional model, she can barely be described as a beauty blogger. Her videos mostly consist of motivational speeches, advice and stories from her personal life.

Instagram Career:

She is the second Most Popular Instagram Blogger in Ukraine.

VKontakte Career:

Alina is in the top 100 most followed people on the Russian social network VKontakte.

Spotlight:

Alina started modeling at the age of 12 when she appeared in the Ukrainian magazine ‘Mademoiselle’. She has now worked with world renowned modeling and advertising agencies and is in the top 100 Most Beautiful Women in the Ukraine.

ALENA VENUM

ALENA VENUM

20/04/1992

alana_venum@zagency.ru

Vlogger.

ALENA VENUM

ALENA VENUM

Alena Venum – one of the fastest growing in popularity contents lifestyle bloggers from the Ukraine. She is widely famous for her DIY tips, life-hacks and real-life YouTube sketches. She is the wife of Ruslan Keznetsov, creator of the “Let me show” channel.

YouTube Career:

Alena created her YouTube channel in June 2015 and after just one month she already had 100K subscribers. In less than a year her fan-base increased to over 500K subscribers, and in September 2016 without any adverts or collaborations with other bloggers Alena reached 1m subscribers on her channel. Her YouTube clips are famous for her DIY tips, life-hacks, real-life sketches and challenges; and her videos are distinctive not only because of their top quality filming and editing, but also due to the great effort put into researching popular trends.

Instagram Career:

From the age of 15 Alena takes part in various photo shoots, hence her Instagram photos are distinguished by their high quality and surreal beauty.

VKontakte Career:

Aside from her personal page, Alena has quite a popular public on the platform, where her fans share their own DIY crafts and paintings, as well as their photos together with Alena and Ruslan.

missAnnsh

missAnnsh

22/08/1990

missansh@zagency.ru

Beauty blogger.

missAnnsh

missAnnsh

MissAnnsh (real name – Anna Shulga) is a popular Russian beauty blogger. She is known for her beauty and hair, make-up and tips.

YouTube Career:

Anna started blogging after she got married and moved to Auckland, New Zealand. Although she didn’t have professional skills in beauty and makeup, her inherited sense of style helped to find a fast-growing fanbase in this field. She does makeup tutorials, celebrity makeovers and easy beginner makeup; blogs on skin care, easy-to-do DIY hairstyles and helps half a million women feel beautiful, powerful, and confident.

Instagram Career:

On her Instagram account Anna has a fast growing following and powerful audience participation. She is the first of the top 15 most popular Insta-bloggers in Auckland, New Zealand.

VKontakte Career:

Anna created popular VK community “Women tips with missAnsh” where she shares useful beauty hacks among her 50K+ subscribers.

Rita Dakota

Rita Dakota

09/03/1990

ritadakota@zagency.ru

Singer, Instagram celebrity.

Rita Dakota

Rita Dakota

Rita Dakota (real name Margarita Gerasimovich) - one of the brightest and most mysterious finalists of ‘Factory of Stars’ TV project, originally from Minsk. She is the author of the most downloadable compositions in the history of this TV project, and the most famous song writer in the music circles for artists such as Elka, Ani Lorak, Loboda, Anita Tsoi and other top chartered artists. She is also the wife of Vlad Sokolovski. 

Career:

At the age of seven she started attending music school, where she learned to play the piano and sang in the school choir. From the same age she started to participate and perform in International festivals and competitions. At the age of 11 Rita wrote her first song, being exceptionally impressed by the French film ‘Leon’ and the song ‘Shape of my heart’ by the British singer/songwriter Sting. It was at that same time that she came up with her pseudonym “Dakota’. Rita was very into graffiti, and during that time there were some famous graffiti artists visiting Minsk, who saw her work and described her work as ‘dakotat’. Rita loved the word so much that made it her pseudonym. Rita’s first serious step in achieving today’s success was her participation in the Belorussian competition ‘Stagecoach” in 2005, although then she did not win. However, her participation in the ‘Factory of Stars’ TV project held in Moscow became a fateful one; even though, then a 17 year-old girl, Rita only came from Minsk to give a CD with the recordings of her music to famous Russian producers. At that time Rita didn’t even dream of becoming one of the participants of the show; but she did get into the project and became one of the finalists. She met her husband Vlad Sokolovskii on the project as well. In 2015 Rita Dakota became a participant on another TV project hosted by ‘Russia -1’ channel — ‘Main Stage’. Her mentor on the project was a famous producer Victor Drobysh. The singer was performing selectively her own songs, which got her to the semi-finals of the project.
However, it were not the competitions what brought the singer the most fame, it’s her track ‘Half a man’, which aired in 2016. This debut single and music video, which was filmed in New York, immediately went to the top of iTunes Russia downloads chart, and got over 2.5 million views within only a couple of days; many mass media outlets named ‘Half a man’ a breakthrough of the year. Russian Instagram noted a record number of reposts of this work from celebrities and bloggers. 

HalBer

HalBer

halber@zagency.ru

Video bloggers Sergey Halus and Vlad Berenich.

HalBer

HalBer

HalBer – is a video channel of two best friends from Ukraine – Sergey Halus and Vlad Berenich. The boys came up with the name by putting their surnames together.

YouTube Career:

Making YouTube videos the boys started at the age of 13. Before then Vlad played football professionally, until receiving a major injury, and Sergey used to dance. Right now video blogging takes up most of their spare time. Their vlogs focus on simple but most interesting topics for their peers and their list of subscribers reached over one million. Unlike the other video bloggers HalBer always communicate with their audience – both lovers and haters.

Instagram Career:

In their personal Instagram accounts the boys have a very similar number of followers. Vlad take 24th place and Sergey 29th place in the Moscow rating with a high volume of audience interaction at 16% and 14% respectively.

VKontakte Career:

Aside from their personal pages, the boys run the HalBer group in VKontakte social network, where they communicate with their army of fans, the majority of which are girls between 13-24 years old from Russia, Ukraine, Belarus and Kazakhstan.

Dima Ermuzevich

Dima Ermuzevich

06/02/1998

dimaermuzevich@zagency.ru

Video blogger, singer.

Dima Ermuzevich

Dima Ermuzevich

Dima Ermuzevich – the most popular blogger in Belarus and far beyond his home country. He started making YouTube video at the age of 13 and now has over half a million subscribers. Dima is the number one Instagram-blogger and also the most popular amongst the users of Vkontakte.com social network in Belarus. He has musical education and participated in major singing competitions and festivals numerous times.

YouTube Career:

Dima started to make YouTube videos in 2011 when he was only 13 years old. Before that he used to do short video for his friends at school. He started working on his social media presence seriously after a famous Ukrainian vloger Alina Solopova asked him to take part in the New Year’s greetings video with other famous video bloggers. Since then he’s had over 500K subscribers to his channel, most of whom are from Russia, Ukraine and Belarus. Dima is a typical lifestyle blogger. In his videos he talks about his day to day life and activities. He loves various challenges and involves his friends in his video, just because it’s fun to do them together.

Instagram Career:

Dima loves photography and has been doing it professionally for a number of years. He consistently puts out photos of himself and his friends on Instagram, where he already has over 500K followers. He rates number one in the list of the top Instagram bloggers in Belarus.

VKontakte Career:

His love for photography Dima took to VKontakte – Russian social network, where he runs his own public forum Dima Ermuzevich Photography and takes the first place amongst the most popular people in Belarus.

Music Career:

Dima started to take singing lessons at the age of six. He was the solo singer at the exemplary children’s theatre and finished music school majoring in piano. He participated in the children’s competition ‘Song for Eurovision 2008’, ‘Children’s New Wave’ and many others. Dima received a prize from the President of Belarus for his high achievements in the creative arts. To present time Dima was featured in a number of music videos.

Ruslan Kuznetsov

Ruslan Kuznetsov

22/11/1992

kuzvetsov@zagency.ru

Vlogger and musician.

Ruslan Kuznetsov

Ruslan Kuznetsov

Ruslan Kuznetsov – lifestyle blogger from the Ukraine, founder of the “Let me show” channel. Husband of a popular blogger Alena Venum.

YouTube Career:

Ruslan started his YouTube channel in November 2015 and at present he already has over 500 000 subscribers. At the same time the number of views of his clips by regular visitors exceed almost three times that. Ruslan, similar to his wife, dedicates his videos to DIY-tips, life-hacks, and comedy sketches, in which Alena Venum frequently features. Aside from that, Ruslan is famous for his creative approach in integrating ads into his videos, which not only doesn’t evoke any negative reactions from his viewers, but actually increases the loyalty to any products being advertised.

Music Career:

Ruslan Kuznetsov is a popular Ukrainian musician and frequent participant in live music concerts; author and producer of many music tracks. He also played in televised musicals, performing dramatic and comedy roles. At the moment Ruslan is competing to represent Ukraine in Eurovison 2017.

Partnership. We often work together.

Mary Senn

Mary Senn

29/06/1993

marysenn@zagency.ru

Vlogger, model and singer.

Mary Senn

Mary Senn

Mary Senn is the most popular mulatto YouTube personality, professional model and an up-and-coming musician from Ukraine. As a model she worked with many advertising and modeling agencies.

YouTube Career:

Mary started vlogging quite recently and within only a year she already had more than a million viewers on her YouTube channel. She covers all types of videos from vlogs, challenges, game-play to the most popular sketch comedy, which are filmed and edited professionally.

Instagram Career:

Mary posts pictures about her life on Instagram as well as fills it with beautiful professional pictures from the fashion industry. She is in the top 100 Most Popular Instagram bloggers of Moscow.

Spotlight:

Mary started modeling at the age of six. She was featured in numerous glossies and appeared on the covers of three magazines. She took part in several advertising TV projects and became the face of a popular footwear brand appearing on its billboards all over Russia. Mary took part in numerous beauty contests and represented Ukraine in the International Beauty Pageant 2009 in Turkey. She starred in small roles in various movies and TV series’, while in 2016 took part in a popular New Year’s comedy «Yolki 5» by Timur Bekmambetov.

Music Career:

Mary started her music career in 2010 as a member of a popular Ukrainian music band “Chernobryvcy”. She was one of the headliners at the 2012 UEFA European Championship and performed all over the country. In 2014 Mary released a music video for her first single “Smile”.

Anny May

Anny May

24/05/1994

anny_may@zagency.com

Videoblogger.

Anny May

Anny May

Anny May – is a rapidly growing blogger who has the fastest growing Russian speaking YouTube channel. In only half a year Anna managed to gain two million subscribers and over 250 million views.

YouTube Career:

Anna registered her YouTube channel in April 2016 and within only six months of its existence she managed to create two million following with over 250 million views. And these numbers are rapidly growing – every month around 500 people subscribe to Anna’s channel. Thanks to that, Anna has all the chances to reach a three million subscribers mark before the end of the year. Because of her phenomenal growth, Anna has been nominated for a Neforum Awards 2016, in ‘Breakthrough’ category and received a Runet award for ‘The fastest growing YouTube channel of the year’. Anna is famous for her entertaining yet useful content: she records DIY clips and lifehacks, as well as various challenges and pranks and she releases a new video everyday.

VKontakte Career:

Aside from her personal page on Vkontakte she runs her Anny May public, where she discusses her new videos with the followers and runs various competitions amongst her fan.

Spotlight:

Prior to her staggering Internet success Anna worked as a model, taking part in fashion weeks and independent designer shows. Despite all this, Anna says her hobbies are computer programming and AI, not in vain as she graduated high school with a gold medal and university with first class honors.

Irina Gorbacheva

Irina Gorbacheva

10/04/1988

irina_gorbacheva@zagency.ru

Actress, popular vloger.

Irina Gorbacheva

Irina Gorbacheva

Irina Gorbacheva – film and theatre actress and popular vloger. She works at ‘Petr Fomenko Workshop’ theatre. Irina was nominated for a prestigious Russian theatre award ‘Gold Mask’ in the ‘Best female lead’ category for her performance in the ‘Midsummer night’s dream’ stage production. Irina also acts in movies. She achieved phenomenal popularity for her comical Instagram sketches.

Career:

Whilst still a student at the ‘Shchukin’s Theatre Institute’ she featured in Vakhtangov Theatre productions. After graduation Irina was accepted to the ‘Petr Fomenko Workshop’ theatre as well as was asked to play a role in ‘Fantasy Faratieva’ production at the Theatre-studio of Oleg Tabakov. Her most popular film works were in ‘Indigo’ (thriller); TV series ‘The shores of my dreams’, and the role of Uliana Gromova in a TV series ‘The Young Guards’. However, it was short comical Instagram sketches that brought the actress her fame. Irina started short sketches for her friends but quickly went viral and gain astounding popularity with over 1.8m followers.

Anna Shulgina

Anna Shulgina

21/06/1993

annashulgina@zagency.ru

Singer, vlogger, actress, TV host.

Anna Shulgina

Anna Shulgina

Anna Shulgina – is a TV host, actress, singer, daughter of the famous Russian artist Valeriya and producer Aleksander Shulgin. She is very active in her social networks as she understands that the future of entertainment industry lies in the plane of internet.

YouTube Career:

Anna is blogging backstage, vlogging from the concerts and TV shows, posting music videos and photos from her shoots on YouTube. All these make her channel to grow fast.

Spotlight:

Anna hosted popular TV shows, starred in Russian films, TV series‘ and music videos. She performs in Russian and foreign music concerts, creates music videos, writes songs and plans to release a debut album soon. In 2015 Anna successfully took part in a popular Russian TV show “Your Face Sounds Familiar”.

Hach’s Diary

Hach’s Diary

14/08/1986

amiran@zagency.ru

Vlogger and writer Amiran Sardarov.

Hach’s Diary

Hach’s Diary

Hach’s Diary – is a video channel popular amongst the adult audience of blogger Amiran Sardarov, who ironically self-proclaimed himself as ‘hach’. His video diaries are dedicated to ‘La Dolce Vita’; hence the majority of his audience (over 86%) are guys between the ages of 18-24, as well as prosperous older men between the ages of 24-35.

YouTube Career:

Amiran started out by producing and filming ad videos, however very quickly recognized that videos featuring himself as the ‘lead man’ are a lot more popular. Firstly he was broadcasting his personal life, letting his audience in on his everyday life and any shenanigans he got up to with his friends. He then started to ‘life-coach’ his viewers thus attracting a new type of audience. Now his channel has become a concoction of the American sitcom ‘Friends’ and a Russian reality TV show ‘House 2’, thanks to collaborations on various projects with famous show-biz stars. On his channel now Amiran posts short-films, vlogs and even mini-reality-TV show series, featuring many of his famous friends including stars from the show ‘Voice’ Oleg Miami, singer Sasha T-Killah and many more.

Instagram Career:

Amiran is in the top 15 most popular Instabloggers in Moscow. He has almost a million followers and almost as many captions showing off his glamorous life, surrounding himself with beautiful women, friends and celebrities.

Spotlight:

Amiran is an author of five books, first of which he published aged just 19, way before he became a famous blogger. “I’m an asshole, break me down”, “A man is always right” and other publications are written in a simple everyday language. And now, thanks to his channel the “Hach’s Diaries” thousands of his books are downloaded daily free from the Internet.
Amiran is a frequent guest on many popular TV and radio shows, loves to attend social events, takes part in music videos and concerts of his celebrity friends, and is trying his hand at being a film star.

Anna Khilkevich

Anna Khilkevich

15/10/1986

annakhilkevich@zagency.ru

Actress, DJ.

Anna Khilkevich

Anna Khilkevich

Anna Khilkevich is a popular film and TV actress with almost 5M subscribers Instagram account. Her debut role as ‘Masha Belova’ in the comedy series ‘University. The new dormitory’ gained her country-wide fame. Now Anna’s resumé includes 30 movies and counting, with many leading roles over the last few years. Aside from her acting career Anna is a successful DJ and a voice-over actor for both movies and animated films.

Career:

From a young age Anna always dreamt of a career in the arts – she was enrolled at a dance and vocal studio, and after the age of nine attended a ‘Shchepkin Theatre School’ prep-school, after which Anna successfully moved up to the Theatre School (however dropped-out shortly after as wanted to start working in TV, which is prohibited to the first-years.) At first Anna had small parts in TV series episodes, but quickly progressed and the actress’ portfolio extended to roles in a series ‘Don’t try to understand a woman’; in a sitcom “Barvikha’, in a TV series ‘University. The new dormitory’, comedy films ‘Yolki 2’, ‘Yolki 3’ and ‘Yolki 1914’, ‘Yolki 5’, ‘What men are talking about’; a blockbuster ‘The lucky island’ and a romantic comedy ‘Snegyrochka’. Despite the tight schedule however, the actress still finds time to perform her DJ-sets for big club-nights and private parties, features in advertising campaigns and is active on social media.

Maksim Vitorgan

Maksim Vitorgan

10/09/1972

mvitorgan@zagency.ru

Actor, producer, TV presenter.

Maksim Vitorgan

Maksim Vitorgan

Maksim Vitorgan – famous Russian actor, producer and TV presenter. His roles as ‘DJ Max’ in ‘Election Day’, ‘Radio Day’ and ‘What men talk about’ brought him country-wide popularity. Maksim works with various TV channels as a producer and TV host. He is a theatre production director of ‘Who’ at ‘The Other Theatre’, spends his time on the sets of stage productions of ‘Election Day’ and ‘Radio Day’ at ‘Quartet I’ comic theatre and ‘Closeness’ at Meyerhold Centre.

Career:

Maksim was born into a famous Russian actor dynasty and has always seen himself only in performing career. After graduating from the Russian Academy of the Theatre Arts he worked at Moscow Youth Theatre, at Lenkom Theatre, Chekov’s Moscow Art Theatre and the Theatre of Oleg Tabakov. His movie career didn’t take off straight away – Maksim only had a few supporting roles in film episodes. His collaboration with ‘Quartet I’ theatre had proved successful however, and the role of ‘DJ Max’ for ‘Election Day’ stage production was written especially for Maksim. Films ‘Radio Day’ and ‘Election Day’ were based on this stage production. Another collaboration with ‘Quartet I’ followed shortly after in a comedy film ‘What men talk about’. Roles in these three films brought Maksim into the limelight and gained him country-wide fame; now Maksim successfully works in the theatre, in film and in TV. His marriage to Ksenia Sobchak gave him huge media exposure and attracted attention not only to his professional but also his personal life.

Irena Ponaroshku

Irena Ponaroshku

14/10/1982

irenaponaroshku@zagency.ru

TV presenter, VJ at ‘Europa Plus TV’, journalist.

Irena Ponaroshku

Irena Ponaroshku

Irena Ponaroshku – real name Irina Phillipova – a popular Russian TV presenter and journalist. She worked as a VJ at MTV Russia, after which she moved on to ‘Europa Plus TV’. Irena had a society column in ‘OK’ magazine – a weekly glossy, and had her own column - ‘Z-Files’ in the men’s magazine ‘Maxim’. She worked as a TV presenter for various programs on TNT, CTC, ‘Zvezda’ and ‘Mama’ TV channels.

Career:

Irena started her career at 16 when she was picked out of a talent pool for MTV and became an assistant to the TV presenter and then to the channel producer. Whilst still at MTV, Irena started hosting ‘Morning on TNT’; ‘Stars On-Line’ on ‘Zveda’ channel; and later ‘The Big City’ on CTC. Simultaneously with her TV work, Irena has a satirical column at a weekly glossy ‘OK’ and another column at ‘Maxim’ magazine – ‘Z-Files’. Three years ago Irena left MTV and became a host of ‘Music Lunch’ at Europa Plus TV. She featured in advertising campaigns of many global brands including Reebok, Adidas, Lipton and L’Oreal. For a number of years she was focused on promoting her website www.ponaroshku.com, but now she concentrates on her Instagram account, where she shares interesting and important moments of her life and tells her followers about yoga practicing.

Bonya & Kuzmich

Bonya & Kuzmich

bonyakuzmich@zagency.ru

Burlesque duet, comedy dance show.

Bonya & Kuzmich

Bonya & Kuzmich

Bonya and Kuzmich (real names Julia Starikova and Mikhail Kuzminykh) – are a well-known comic couple from Perm who gained fame by creating witty parodies of popular music videos on YouTube. They produce image videos and host various events.

YouTube Career:

Mikhail and Julia’s YouTube career started when they created and posted a parody performance of the Russian movie ‘Love and Doves’. This video was a breakout sensation on the Internet while the guys became popular far beyond their native city. Their next big hit was the remake of a music video ‘Hideaway’ by a Canadian singer Kiesza. It was filmed as a one-shot video with Russian hinterland as a background. This parody reached 4 million views and was thumbed up by Kiesza herself — she even reposted it on her Facebook page. Today Bonya and Kuzmich created over ten astounding parodies of popular music videos and earned the Silver Play Button.

Instagram Career:

Bonya and Kuzmich post pictures from backstage, concerts and TV shows on Instagram and have a consitent growth of followers.

VKontakte Career:

They are very active on their VK community, communicate with their audience and frequently ask their subscribers what they would like to see next.

Spotlight:

Bonya and Kuzmich frequently take part in popular Russian TV shows: ‘Let Them Talk’ and ‘Saturday Evening’ with Andrey Malakhov, ‘Let’s Get Married’ and comedy show ‘Ural Dumplings’. Starred in music video ‘Queen of Beauty’ by ‘Hands Up’ band and ‘Congratulate’ by Natalya Korolyova, as well as in music video for ‘Very Best Day’ movie by producer Timur Bekmambetov (Bonya and Kuzmich together with the movie crew filmed this music video in eight Russian cities). They presented an award at the 5th Ru.TV Music Awards and took part in Afisha Picnic festival in 2015 together with Kiesza.

Alexander Kerzhakov

Alexander Kerzhakov

27/11/1982

a.kerzhakov@zagency.ru

Footballer, president of ‘Stars for the Children’ charity.

Alexander Kerzhakov

Alexander Kerzhakov

Alexander Kerzhakov – one of the most famous and successful Russian footballers and an Honored Master of Sports. He has a number of football records under his belt, such as Top Scorer at ‘FC Zenit’ in the history of the club, top scorer in the history of Russian football and the best scorer at the Russian Football Team.

Career:

Alexander’s father played football himself in his youth and started training Alexander from a very young age. At the age of 11 Alexander was accepted to the St. Petersburg Specialized Children and Youth Sports School of Olympic reserve with ‘FC Zenit’, after finishing which he started to play firstly at Svetogorsk and then, in 2000 he was invited to play for ‘FC Zenit’. Within one year Alexander was confirmed for the main club squad and was included into the Top-33 Russian footballers list. In the ‘FC Zenit’ squad Alexander gained fame; he played at the Spanish ‘Sevilla FC’, at Moscow’s ‘FC Dynamo’ and then back to ‘FC Zenit’; he now plays for ‘FC Zürich’. Aside from his football career Alexander successfully participates in various social activities. He is the co-founder and president of a ‘Stars for the Children’ charity, the main purpose of which is to realize various projects for children from deprived socio-economic backgrounds. He is also the founder of ‘Bombardir 11’, a company specializing in sports’ wear production and other sports’ merchandise.

Alina Vershinina

Alina Vershinina

10/08/1985

alinamummy@zagency.ru

A mommy of two little men.

Alina Vershinina

Alina Vershinina

Alina Vershinina – blogger and the owner of one of the most popular ‘mommy’ accounts in the Russian speaking Instagram. She is a self-proclaimed mommy ‘of two little men’, who strives to give the best life to her little heroes.

Career:

Alina is a blogger, a socialite, mother of two little boys and a wife to the founder of one of the biggest Internet services in Russia ‘Topface’. Through her Instagram account Alina shares tips on child upbringing; posts pictures of the children’s games and activities; discusses various aspects of motherhood, from diet to education with her followers. In a very short period of time Alina’s project has become a place where other mommies of similar ages from bigger Russian cities gather. Her account is a prosperous platform for advertisers, who wants to reach a very capacious and affluent audience. Her interest in social media Alina explains in very simple terms. Most of the content being produced at the moment targets primarily teenagers and younger audiences, so the more opulent inhabitants of the capitals find themselves very restricted in choice; indeed, with a very limited idea of what to choose from. Alina didn’t start her blog with a view of quick monetization, but wanted to create a platform, to which she herself would subscribe.

Andrey Nifedov

Andrey Nifedov

04/11/1984

nifedov@zagency.ru

Vlogger, gaming commentator, musician.

Andrey Nifedov

Andrey Nifedov

Andrey Nifedov is a popular vlogger and creator of comedy channels 'Omskoe TV', 'Ninel doesn’t care' and many others. He has 4,5M+ subscribers across all his YouTube channels.

YouTube Career:

Andrey first gained fame in 2011 by creating a YouTube channel ‘Ninel doesn’t care’ full of parodies of famous bloggers in anime style. Next Andrey created even more popular ‘Omskoe TV’ channel where he conducts hilarious man-on-the-street interviews, reviews funny and foolish videos of beginner bloggers and engages his young audiences with ‘how-to’ videos. This channel has over 2,5 million subscribers while his fans call themselves ‘Omsk Army’. He also vlogs on AndreyNifedow (more than one million subscribers) and reviews games on NifedowPlay.

Instagram Career:

He posts pictures about his life on Instagram and has a consistent growth in his followers.

VKontakte Career:

He is the 11th Most Popular Instagram Blogger of Saint Petersburg.

Selfie: YouTube magazine

Selfie: YouTube magazine

selfie@zagency.ru

The most readable and discussed YouTube project in Russia.

Selfie: YouTube magazine

Selfie: YouTube magazine

It is the only edition featuring reliable news, interviews and photoshoots with bloggers on YouTube channel and on the popular Russian social network VKontakte, which is viewed by over 90 per cent of Russian internet celebrities.

“Selfie” YouTube Channel:

“Selfie” YouTube Channel offers video news about bloggers for those who prefer to receive information visually. It has almost half a million of subscribers. This year a lot of new items have been launched on the channel such as “Blogger’s Battle” where many alike, promising, competitive and even most unexpected it-celebrities are contesting with each other.

“Selfie” VKontakte Community:

This project is made by professional journalists, who work directly with bloggers and provide you with authenctic information about them. There are a lot of Russian celebrities such as Sergey Zverev, Timur Rodrigez and others, as well as professional bloggers among the subscribers of this magazine. “Selfie” is in first place amongst the other active Russian speaking YouTube publics.

FEES

Digital celebrities are not fans of commercials. They do it to monetize their talents;

which is why all fees for each case will be discussed individually and change quarterly.

Z Agency is one of the top, most experienced companies to produce highly successful commercials in the bloggersphere.

Below are suggested fees based on the size of the audience.

Read more

YouTube
Instagram
VKontakte
Twitter
Periscope
  • 100 – 500K subscribers: integration into video – from 150K to 200K rubles, dedicated video – from 300K to 450K rubles.
  • 500K – 1M subscribers: integration into video – from 250K to 300K rubles, dedicated video – from 550K to 650K rubles.
  • 2M subscribers: integration into video — from 350K to 400K rubles, dedicated video – from 700K to 800K rubles.
  • 3M subscribers: integration into video – from 500K rubles, dedicated video – from 900K rubles to 1 200 000 rubles.
  • Below 200K subscribers – from 40K to 60K rubles
  • Below 500K subscribers – from 60K to 80K rubles
  • Below 1M subscribers – from 100K to 150K rubles
  • Below 1,5M subscribers – from 150K to 200K rubles
  • Below 2M subscribers – from 200K to 250K rubles
  • Below 200K subscribers – from 30K to 50K rubles
  • Below 500K subscribers – from 60K to 80K rubles
  • Below 1M subscribers – from 100K to 120K rubles
  • Above 1M subscribers – from 180K to 200K rubles

Discussed separately. Usually comes as a bonus.

Fees in this social network are in the developing stage, so let’s develop together!

Sales!
Extra charges:

The only type of sale that exists is bloggers‘ brand sympathy. We do not recommend sympathizing with anyone, but we are powerless when our recommendations are not adopted by the internet celebrities. Sales nonetheless can be negotiated!

We are familiar with several reasons that put both bloggers and brands out of work. The main reason is approved scripts editing!

 

BLOGGERS RIDER

To learn more about bloggers rider

  • Air travel must be by Aeroflot or Z Agency airline partners.
  • Rail transportation shall not include carriage with numbered reserved seats or combined passenger compartment.
  • If travelling outside of their home city, bloggers shall live in 4 or 5-star hotels (or in the best city hotel).
  • Bloggers shall eat at the expense of the inviting partner in fine restaurants.
  • Bloggers shall not be transferred by third-class cars.
  • All shoots shall not be longer than 12 hours: from 11 AM till 11 PM. Shoot-days are paid for separately!